Can AI automatically generate promotional content for Moments?

Yes, AI can automatically generate promotional content for WeChat Moments. Modern generative AI tools are specifically designed to create engaging social media text and visual concepts based on provided inputs.

Successful AI generation requires clear input briefs outlining the product/service, target audience, key selling points, tone of voice, and specific call to action. Humans must actively review and refine all AI output for accuracy, brand alignment, cultural nuances, and compliance. The effectiveness relies heavily on the initial instructions' quality. Strict WeChat platform rules and data security practices must be followed throughout the process.

Implementation involves defining campaign goals and audience, then providing the AI with detailed product information, desired tone, and visual suggestions. The AI generates draft options. A human marketer then rigorously reviews, edits, and approves the content before posting. This streamlines creation, enhances content consistency, and allows human teams to focus on strategy and engagement, significantly reducing drafting time while maintaining quality and compliance.