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Content & Creativity

Can the knowledge base automatically recommend relevant materials?

Yes, modern knowledge base systems can automatically recommend relevant materials to users. This functionality leverages artificial intelligence and machine learning.

Automatic recommendations require the system to analyze content topics, understand user intent (from queries, behavior, or context), and identify patterns. Key principles include content tagging/metadata, semantic analysis, and collaborative filtering techniques. Prerequisites include sufficient, well-structured content volume and proper system configuration. The effectiveness increases with user interaction data, ensuring recommendations stay relevant and useful.

Implementation involves indexing content semantically, setting recommendation rules (based on similarity, user history, etc.), and integrating within portals or support tools. Typical use cases include surfacing related help articles during support interactions or onboarding, enhancing customer self-service success rates, and improving employee productivity. This delivers significant value through reduced support time and increased content utilization.

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